2024 Ford F-150

Designed To Get Things Done

Whether you use your F-150® truck for work or recreation, every feature is engineered for a specific goal - to help you make easy work out of the toughest jobs. With intelligent functionality already built-in, everything from hauling to home renovation to tailgating just got better.

Pro Power Onboard

Perfect for on the job or tailgating. Equipped with multiple outlets, you'll always have electrical power on hand to run a TIG welder, air compressor - or TV.*

* See Owner's Manual for important operating instructions.

Pro-Access Tailgate

Smartly engineered tailgate design puts you up close to the bed so retrieving items is a little easier. Even when hooked to a trailer, the driver-side approach swing-out door allows you to easily gain access.*

* See Owner's Manual for important operating instructions.
Available late spring 2024.

Performance

Built Ford Tough®

From its high-strength steel frame to military-grade aluminum truck bed, every component is engineered to endure everything you got. It's the backbone to its legendary capability.

Raptor®

The F-150® Raptor® line of trucks are precisely engineered to dominate the off-road. The Raptor® and Raptor R® feature massive 37-inch all-terrain tires on 17-inch forged-aluminum wheels, 5-link rear suspension, available Fox Racing Shox with Live Valve™ technology, Trail 1-Pedal Drive, Ford Trail Control™ and a Terrain Management System™ with seven Selectable Drive Modes.

Hybrid Engine

Impressive power you need with the efficiency you want. The available 3.5L PowerBoost® Full Hybrid V6 engine cranks out a hefty dose of power - 430 horsepower and 570 lb.-ft. of torque. Plus, F-150® Hybrid models come with Pro Power Onboard, so you have electrical power wherever you go.

Towing

There's tons of capability at the ready. Nearly 7 tons of it. Thanks to an available best-in-class tow rating up to 13,500 lbs.†† All the power you need to haul both your tools and toys.

Tremor®

The F-150® Tremor® pickup sports a rugged off-road-tuned suspension, large breakover and departure angles and steel skid plates that instill confidence while traversing rocky trails. Meaty all-terrain tires and selectable drive modes help provide a firm grip on unforgiving territory.

Technology

Towing Tech

Innovative towing technology helps you hitch up, back up and tow confidently.

Hands-Free Highway Driving

Experience the freedom of being able to let go with Ford BlueCruise Hands-Free Highway Driving.

Head-Up Display

Real-time driving information projected onto the windshield. So your eyes don't leave the road.*

* Don't Drive while Distracted. See Owner's Manual for details and system limitations.

Take camping to a whole new level with available Pro Power Onboard.

See owner's manual for important operating instructions.
Standard on F-150® hybrid models.

F-150® pickups deliver refined ruggedness, pleasing comfort and optimal leg, hip and head room.

For every thing you do and everywhere you go, F-150® trucks deliver outstanding performance and capability.

Not all gear is cut out for truck bed travel. So when you need to keep items safe and dry, a fold flat load floor offers interior cargo carrying space when needed.

Preproduction model shown.

The F-150® Raptor® and Raptor R® models rock an aggressive stance atop massive 37-inch off-road tires. Monster horsepower and rugged off-road tuned suspensions give them all the confidence to race over - and through - the harshest terrain.

Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.
Preproduction model shown.

Your office away from the office. The available Interior Work Surface utilizes interior space to keep productivity moving.

Preproduction model shown.

How can we help?

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  1. Imperial Ford

    8 Uxbridge Rd
    Mendon, MA 01756

    • Sales: (508) 473-2800
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  • Contact our Sales Department at: (508) 473-2800
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